BARCO PROJECTION SYSTEMS A WORLDWIDE NICHE MARKETING PDF

Home Essays Barco Projection Systems Why is it that both players were playing such different strategies prior to Aug ? They had a traditional strength in electronics and given the same tube and lens combination, BPS could achieve better performance than its competitors. Barco continually upgraded the scan rates of its most sophisticated projector line to match advances in application. Different projectors priced at different price would help them to extract the maximum consumer surplus. As part of marketing strategy, BPS captured more specialized markets such as process control and simulation thus covering the breadth of industries rail road, military, consulting, computing, entertainment.

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Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions.

Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself.

Begin slowly - underline the details and sketch out the business case study description map. In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions. Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information.

My case study strategy involves - Marking out the protagonist and key players in the case study from the very start. Drawing a motivation chart of the key players and their priorities from the case study description. Refine the central problem the protagonist is facing in the case and how it relates to the HBR fundamentals on the topic.

Evaluate each detail in the case study in light of the HBR case study analysis core ideas. Step 3 - Barco Projection Systems A : Worldwide Niche Marketing, Portuguese Version Case Study Analysis Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. You can do business case study analysis by following Fern Fort University step by step instructions - Company history is provided in the first half of the case.

You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization. Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study.

HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground. Make a time line of the events and issues in the case study.

Time line also provides an insight into the progressive challenges the company is facing in the case study. Focus on the following - Zero down on the central problem and two to five related problems in the case study. SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing. Business environments are often complex and require holistic solutions.

You should try to understand not only the organization but also the industry which the business operates in. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry.

The next step is organizing the solution based on the requirement of the case. You can use the following strategy to organize the findings and suggestions. Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand.

You have to recommend business unit level recommendations. For example you can recommend a low cost strategy but the company core competency is design differentiation. Case study solutions can also provide recommendation for the business manager or leader described in the business case study.

Step 8 -Implementation Framework The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions.

Implementation framework differentiates good case study solutions from great case study solutions. If you able to provide a detailed implementation framework then you have successfully achieved the following objectives - Detailed understanding of the case, Clarity of HBR case study fundamentals, Analyzed case details based on those fundamentals and Developed an ability to prioritize recommendations based on probability of their successful implementation.

Implementation framework helps in weeding out non actionable recommendations, resulting in awesome Barco Projection Systems A : Worldwide Niche Marketing, Portuguese Version case study solution.

Step 9 - Take a Break Once you finished the case study implementation framework. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops. When we are writing case study solution we often have details on our screen as well as in our head. This leads to either missing details or poor sentence structures.

Once refreshed go through the case solution again - improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations.

Be very slow with this process as rushing through it leads to missing key details. Once done it is time to hit the attach button. Order Now.

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Barco Projection System

This decision was based on firm and clear vision that Barco knew which market it had to serve. The strategy of the most advanced player in the niche market resulted in years of its market leadership in graphic projector sector of high-end industrial market. Introduced at Siggraph trade show in 3rd quarter of , showed its superiority in brightness, image quality, and resolution to the counter product of BPS. At this time, the managers of Barco were considering basically two options: pricing option and product development option, but both options had some defects.

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Product details

Why is it that both players were playing such different strategies prior to Aug ? In Barco introduced two more projectors …show more content… They had a traditional strength in electronics and given the same tube and lens combination, BPS could achieve better performance than its competitors. Barco continually upgraded the scan rates of its most sophisticated projector line to match advances in application. Different projectors priced at different price would help them to extract the maximum consumer surplus. As part of marketing strategy, BPS captured more specialized markets such as process control and simulation thus covering the breadth of industries rail road, military, consulting, computing, entertainment. Barco forced dealers to spend time learning about Barco products, and dealers had to hire a certain number of Barco-approved technicians. The idea behind this was that dealers would know more bout Barco products than competitors and thus would push Barco products.

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Barco Projection Systems (A): Worldwide Niche Marketing

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