This article contains content that is written like an advertisement. Please help improve it by removing promotional content and inappropriate external links , and by adding encyclopedic content written from a neutral point of view. She believes that working with designers is what made her a better manager. Through researching the value of design, synthesizing knowledge in Design management through books, starting international research networks, promoting the creation of DM masters programs, and teaching in their classes, she has shared internationally her conviction that design should be seen as a strategic competency for any business, country or institution. Any human activity needs to be managed, requiring design, project management, budget and team management, not all of which are specific to the design profession.

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While some things change gradually and almost inconspicuously over time, other things change abruptly and often and with big waves, uncertainty and disbelief following in its wake. Design belongs to both Design belongs to both categories. On one hand its role has changed gradually, responding to the continuous changes in economics and society at large.

As only a few examples, the raise of service industries gradually brought about the concept of service design, as did austerity in the public sector. The raise of the digital economy brought with it UX design and interaction design, and the quest for new mechanisms to deal with increased complexity across sectors paved the way for the rise of design thinking. On the other hand, however often disconnected from current design practice, design has captured the interest of business media and political agendas, new design disciplines have emerged, new evidence has disrupted the discourse and new case studies of what has come out of design processes have been published, tending to progress the way that design is perceived and talked about in leaps and lapses.

One strand of design still comes from the applied arts, applying free creativity to explore and make tangible how the world could be. This "research" practice of design is often seen in luxury, fashion and home decoration sponsored by design editors. Then there is mainstream design, answering business brief-and there are the critics of such practise, often encountered in design education and theory. Thus, design follows the waves, but also contests and fights them by offering alternatives concept to mainstream perceptions of meaning and value.

Now, when the wicked problems of society change, the scope of design changes accordingly. One of the front-runners in r-articulating the role of design was Victor Papanek, who wrote already thirty years ago that, "Design must become an innovative, highly creative, cross-disciplinary tool Publication Date: Publication Name: Design; A Business Case, Article 1 Research Interests:.


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